So you're a famous celebrity with legions of fans, and brands pay you big bucks to wear their clothes. Even the paparazzi fall all over themselves for a glimpse of you.
But suddenly, for reasons that will forever remain a mystery to the common folk, you decide to create a whole new identity. Maybe its to protect your privacy, maybe it is to channel another dimension of your persona, or maybe its just to attract attention. Whatever the reason may be, some celebrity alter egos end up becoming just as famous as the original celeb.
Star: Christina Aguilera
Alter ego: Xtina
Singing sensation Christina Aguilera rose to fame on account of her powerful voice and her cute girl-next-door look. But soon after the meteoric success of her debut single, "Genie in a bottle", Miss Aguilera faced an unexpected slump in her career graph. So, after much deliberation, she decided to re-invent her image. In 2002, she caused quite a few jaws to drop when she revealed her alter ego, 'Xtina'. Provocatively dressed, she gyrated to the tunes of her newly released single, "Dirrty".
Ever since, she has alternated between her two identities for the various albums that she has released. But given the birth of her child, we can imagine that the alter ego will serve her well. When her son hits his teens and stumbles across his mother's more risque videos, she can always say, "That isn't me honey, that's Xtina."
Star: Stefani germanotta
Alter ego: Lady Gaga/Jo Calderone
Jo Calderone is the alter ego of an alter ago. Confused? So are we. Stefani Germanotta, an aspiring singer created an eyeball grabbing alter ego for herself called Lady Gaga. Then Lady Gaga went ahead to create a male self called Jo Calderone. For the uninitiated, Jo Calderone is an Italian-American from New Jersey, a mechanic and a male model. Jo made an appearance at this year's Video Music Awards, where he visited the men's washroom and even badmouthed Lady Gaga during an interview. For all those who are wondering why Lady Gaga created this character, it's like asking why Lady Gaga is Lady Gaga.
Star: beyonce
Alter ego: sasha fierce
Beyonce Knowles has everything - a fabulous career, drop-dead gorgeous looks and a husband who loves her. And yet, she felt that she couldn't express her tougher, more aggressive side. The answer came to her in 2008, when she created an alter ego called 'Sasha Fierce' to coincide with the release of her latest album. She said, "I have someone else that takes over when it's time for me to work and when I'm on stage, this alter ego that I've created that kind of protects me and who I really am. Sasha Fierce is the fun, more sensual, more aggressive, more outspoken and more glamourous side that comes out when I'm working and when I'm on the stage." So while fans were busy trying to adapt to her alternate self, Beyonce soon announced that she had killed Sasha as she didn't need the alter-ego anymore. Murder, we say, is murder!
Star: Mariah Carey
Alter ego: Mimi carey
Ace crooner Mariah Carey made the smartest move of all when she created her alter ego. Being a world famous recording artiste, we can be sure that Miss Carey must have thrown a tantrum or two in her day. So when she wanted to distance herself from her diva moments, she called herself 'Mimi' and attributed the bad behaviour to 'Mariah'. In 2005, she released an album titled 'The Emancipation of Mimi'. She is quoted to have said that Mimi is a very personal nickname used only by those who know her best, so by bringing Mimi out onto the fore, she aimed at making the fans familiar with her real self, and not the diva version that was Mariah. In fact, upon Mimi's emancipation, a music honcho told her, "I feel your spirit, Mimi's spirit, on this record.
That's the fun side of you that people don't get to see - the side that can laugh at the diva jokes, laugh at the breakdown jokes, laugh at whatever they want to say about you and just live life and enjoy it". Errr... Right? Paris Hilton hit headlines during her visit to the country for her generosity towards a Mumbai beggar, whom the American heiress had given a $100 note while on a trip to the country.
Paris, who was in India from September 24-27, was on her way to a mall on Sunday, when she spotted Ishika, a beggar in Mumbai's Andheri area, and gave her a $100 note. After that, Paris tweeted about helping people in India, and had asked for suggestions about charities that she could associate with.
But, as news broke out on Wednesday about Ishika losing the money due to a petty squabble in her family, Paris once again took to twitter to reach out to Ishika. It was reported that after Ishika realised that she'd been given a "dollar" by the foreigner, she gave it to her brother-in-law for getting it converted to Indian currency, but as soon as her relatives got to know of the money she'd got, they all started troubling her brother-in-law for a share.
Enraged by their reaction, he tore the note up, without realising its value. After the news was printed in an Indian daily, Paris took to her micro blogging page on Wednesday evening, and said, "How can I reach this woman & send her even more in her currency? Can whoever interviewed her tweet me please?"
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