The former Only Way Is Essex star's collection went on sale at 2pm and within five minutes had had 22,000 visits.
The new range features a number of dresses reminiscent of the former The Only Way Is Essex star's own style.
Sparkly: Former TOWIE star Amy Childs' in one of the dresses from her new fashion range which went on sale today
She added: 'Please bare with us , keep on checking it's all getting sorted as we speak xx'
Amy's spokeswoman confirmed to the MailOnline: 'Amy’s website has crashed due to receiving 22,000 visits within five minutes.’
Want to look like Amy? The collection features over 20 pieces and ranges in price between £35 and £80
Popular: The star's website crashed today after 22,000 people visited withing five minutes
The collection features over 20 pieces with prices between £35 and £80.
The 20-year-old debuted the collection over the weekend at the Britain and Ireland's Next Top Model Live 2011 event at London's Excel Centre.
She walked the catwalk showing several of the pieces before fronting a stand where she sold the clothes herself.
Busy girl: Amy is also bringing out her own range of eyelashes, a calendar and her own TV show
Amy said of the range: 'I am so pleased with my new clothing range, Amy Childs’ Collection. It has been a lifelong dream of mine. My passion has always been beauty and fashion so I have really enjoyed being involved in every aspect of the design process.
'I have made sure that there is something for everyone and I cannot wait to see people wearing the clothes from my collection.'
On Friday, Amy appeared on Daybreak to promote the range and spoke about how her life had changed since appearing on the Bafta award-winning show.
Hands on: Amy said she had been very involved in the design process
'A year ago I was at my salon, doing my beauty, obviously all my clients in.
'Then I got asked to do The Only Way Is Essex. Then all of a sudden it was like 'Oh my God'.
'It went so mad for me. Now I'm bringing out my own clothing range, eyelashes, calendar, my own TV show. It's just like 'I'm Amy Childs from Essex'. You know. It's really weird.'
Amy was also unveiled as the new face, and body, of Ultimo's new range of underwear for Tesco last week.
'Then I got asked to do The Only Way Is Essex. Then all of a sudden it was like 'Oh my God'.
'It went so mad for me. Now I'm bringing out my own clothing range, eyelashes, calendar, my own TV show. It's just like 'I'm Amy Childs from Essex'. You know. It's really weird.'
Amy was also unveiled as the new face, and body, of Ultimo's new range of underwear for Tesco last week.
Like my designs? Amy debuted her line on the catwalk at the Britain and Ireland's Next Top Model Live event over the weekend
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