Asia Model

The 'Asia Model Festival Awards New Face Search' 2011' will kick off in October asinternational model and actress Amber China scouts for promising models to representMalaysia, for the first time ever, of the Asia New Face Model Search(ANFMS) 2012, which willbe held in conjunction with the 7fh Asia Model Festival Awards (AMFA) in Seoul, Korea.Two winners - one female and one male - will be crowned the new faces of Malaysia of agrand finale in November 2O11.Both these winners as well as both their respective runners-upwill win on all-expense paid trip to the 7th AMFA in Seoul to compete at the ANFMS 2012. Winners of the ANFMS will stond o once in o lifetime chance to make their internationaldebuts on Fashion Week runways all across the Asian region.To be able to represent our country of the Asia New Face Model Search 2012 will be such aprestigious honor, and it will also serve as an excellent platform to open many internationaldoors for a model. As such, I am extremely grateful to the Korea Model Association {KMA) forallowing me to bring this amazing opportunity to Malaysia!", explains Amber Chia,who was appointed the exclusive representative to select up-and-coming models from Malaysia tocompete of the annual ANFMS during her trip to Seoul, where she signed a memorandum of understanding (MoU) with KMA chairman Yong Eui-sig on 29tn April 201 l.Established for the appreciation and cultivation of modeling talent, AMFA plays an importantrole in promoting harmony and exchange between models all over Asia. Organised annually by the KMA, which is the only government-sanctioned body under South Korea's Ministry of Culture, Sports and Tourism, the prestigious AMFA is touted as the Academy Awards equivalent to the Asian modeling and fashion industry.An estimated 1.3 billion people, across 128 countries around the world, are expected to watch next year's AMFA as it willbe aired over more than 20 channels such as China Guangxi TV, KNTV Asia and Arirang TV, just to name a few. Set to be held during thesecond half of January 2012 at the majestic Olympic Hall of the Seoul Olympic Park, the 7mAMFA will toke ploce throughout on eventful three-day, which will include fashion shows,beauty fairs, an awords ceremony and of course, the ANFMS 2012.