Girls' Generation

During their early career, the group were endorsers for several brands such as Elite Uniform, Nexon Bubble Fighter, Samsung and LG. Since 2008 they have been exclusive models for the Goobne Chicken and have filmed several commercials for the brand, recorded jingles for advertising purposes, and modeled for promotional Goobne calendars as well. Goobne Chicken has since become a strong contender in the chicken industry and attribute their success to the group. By mid-2009 the group members were models for over 10 brands and were chosen as one of South Korea's most sought after advertisers in a survey conducted by brand consulting research institute. Several members are solo advertising models such as Seohyun who is a model for Clean and Clear and The Face Shop, Taeyeon who models for A-Solution, a cosmetics brand, Sooyoung, Tiffany and Yuri as models for Biotherm or Yoona who models for S-Oil and Innisfree. Alongside Super Junior, they are also exclusive models to the partly SM Entertainment-owned retail brand SPAO. Endorsing clothing brands, online games, food industries, events, electronics, cosmetics and even products reserved for the top celebrities to endorse such as petroleum and credit cards, the group was considered one of the most sought after models in 2009.

The group continued to be active in advertising in 2010, endorsing brands and products including the Nintendo DSi and Domino's Pizza. In late 2010, a gift certificate company began releasing gift certificates each worth 10,000 won which featured Girls' Generation images on the cards, making them the first celebrities to be featured as such. The Korean web portal Daum also began using the group as models while remodeling certain services and search engines in early October 2010, and released Girls' Generation desktop wallpapers and screensavers for promotion. A survey conducted in December 2010, saw 409 out of 741 marketing employees choosing Girls' Generation as the model with the most influence over consumers, attributing their positive attention from the public to their vocals, looks and fashion sense. In 2011, Intel Asia announced that the group would become official advertising models for the company.

Meanwhile, members Yuri, Jessica, Tiffany, Sooyoung, Sunny and Hyoyeon were models for Christian Dior. Other members which include Yoona, Seohyun and Taeyeon were not models for Christian Dior, due to their other cosmetic contracts. Woongjin Coway stated that they selected Girls' Generation as their exclusive models and recently contracted with the group to endorse their water purifiers. Their contract will begin on March 1 and last through the year, while TV advertisements will begin running mid-March. In March 2011, the group started endorsing the Vita500 brand of energy drinks as part of Vita500's 10th anniversary and exclusive Vita500 posters of Tiffany, Yuri and Yoona were released.

In Japan, the group is currently endorsing the throat lozenge brand E-ma Nodoame. They endorsed Lipton tea as well, with their songs "Let It Rain" and "MR. TAXI" used as background music. In July 2011, along with labelmates TVXQ, they started endorsing 7-Eleven Japan products featuring the Japanese version of the song "Hoot" in commercials.

On August 19, 2011, Girls' Generation were chosen as the ambassadors for the 2010-2012 Visit Korea Year. Seohyun will be appointed as UNICEF envoys on October 11, 2011 at Changseong-Dong, Seoul. This is a notable feat, as only those who have a respectable reputation are appointed as goodwill representatives.

On October 2011 Girls' Generation were appointed models for J.ESTINA.

Now you too can dress like Amy Childs... Ex TOWIE star's website crashes as fans rush to buy from her new fashion line

Amy Childs' website crashed today as dedicated fans rushed to buy dresses from her new clothing range.
The former Only Way Is Essex star's collection went on sale at 2pm and within five minutes had had 22,000 visits.
The new range features a number of dresses reminiscent of the former The Only Way Is Essex star's own style.

Sparkly: Former TOWIE star Amy Childs' in one of the dresses from her new fashion range which went on sale today

Amy told her Twitter followers today: 'I no Loads of people trying to get onto my site which is amazing , that it's crashed its going slower there still lots of you buying dresses.'
She added: 'Please bare with us , keep on checking it's all getting sorted as we speak xx'

More...

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• Fright night, Essex style! The TOWIE girls don PVC, knee-socks and towering heels for spookiest night of the year
• 'I feel like royalty!' Amy Childs shows off her curves as she is unveiled as the new face of Tesco's Bra Queen range

Amy's spokeswoman confirmed to the MailOnline: 'Amy’s website has crashed due to receiving 22,000 visits within five minutes.’

Want to look like Amy? The collection features over 20 pieces and ranges in price between £35 and £80

Popular: The star's website crashed today after 22,000 people visited withing five minutes

The range features cute swing dresses, figure-hugging three-quarter length frocks and skimpy sparkly numbers.
The collection features over 20 pieces with prices between £35 and £80.
The 20-year-old debuted the collection over the weekend at the Britain and Ireland's Next Top Model Live 2011 event at London's Excel Centre.
She walked the catwalk showing several of the pieces before fronting a stand where she sold the clothes herself.

Busy girl: Amy is also bringing out her own range of eyelashes, a calendar and her own TV show

Amy said of the range: 'I am so pleased with my new clothing range, Amy Childs’ Collection. It has been a lifelong dream of mine. My passion has always been beauty and fashion so I have really enjoyed being involved in every aspect of the design process.
'I have made sure that there is something for everyone and I cannot wait to see people wearing the clothes from my collection.'
On Friday, Amy appeared on Daybreak to promote the range and spoke about how her life had changed since appearing on the Bafta award-winning show.

Hands on: Amy said she had been very involved in the design process

'A year ago I was at my salon, doing my beauty, obviously all my clients in.
'Then I got asked to do The Only Way Is Essex. Then all of a sudden it was like 'Oh my God'.
'It went so mad for me. Now I'm bringing out my own clothing range, eyelashes, calendar, my own TV show. It's just like 'I'm Amy Childs from Essex'. You know. It's really weird.'
Amy was also unveiled as the new face, and body, of Ultimo's new range of underwear for Tesco last week.

Like my designs? Amy debuted her line on the catwalk at the Britain and Ireland's Next Top Model Live event over the weekend

2NE1 VS Girls Generation

There seems to be this trend going on in K-Pop. We’ll call it the trend of the “scary noonas” — the scary noona syndrome!

Now these “scary noonas” seem to be everywhere. They’re taking over the K-Pop scene and they’re doing it big! These K-Pop “noonas” are gaining momentum, standing up for themselves, and kicking some major ass! But are they also scaring away their male fans while they’re at it?

For those new to K-Pop and Korean expressions, the word “noona” translates into elder sister. For polite purposes, people may refer to a female older than themselves as “noona,” which relays respect for that person. In this case, we’ll refer to successful K-pop females as ‘noonas’ since they’ve been in the industry for a while.
Symptoms of the scary noona syndrome come about when a girl group goes 180º from sporting a powerful, fierce, edgy image to taking on a more mellow, softer, sometimes cuter image.
Every major girl group from 2NE1 to 4Minute seems to be suffering from the syndrome. Others include Girls Generation, Kara, Secret, After School, Brown Eyed Girls… the list could be endless! So what are the symptoms of this syndrome that these groups simultaneously suffer from?
We’ll trace its history back to 2009, and how it’s affected the different K-Pop groups:

2NE1:

Fierce girl group, 2NE1 debuted in May 2009 with (arguably) one of the fiercest, scariest tracks a girl group has ever attempted to debut with. They brought that Fire to our iPods, and we couldn’t get enough of it! But what were these girls singing about? Their tracks put out messages that practically stated: “We’re here, we’re hot, and we’re totally independent females.”
In their next release, they told off cheating boyfriends in their award-winning track, I Don’t Care, and after that, they dared all their haters to Try to Copy them.

So with all this fierceness you’d expect the girls to cool it a bit right? Well, fast-forward to 2010, and the first track off their first full album, Go Away, was a diss to a misbehaving, (potentially violent) boyfriend.
After that, they released the video to a fun-loving but equally fierce track, Clap Your Hands, where they donned fighter and military-themed clothing. And to remind everyone that no one could “hold them down,” they made it clear in their next track, Can’t Nobody.

So where does all this come together? Perhaps the girls and their management, YG Entertainment, started to pick up that 2NE1 had developed the “scary noona syndrome,” because the group went on a mellower, more melancholic streak right after that. Their next release, It Hurts, was far mellower than any release the group had put out yet. But staying true to their character, the gothic-themed track relayed the symbol of the group’s ever-present fierceness.

Maintaining the streak, even with solo activities, main vocalist of the group, Park Bom, dropped another sad song, Please Don’t Cry. Then the girls came out with Lonely, their mellowest track yet.
2NE1’s Scary Noona Symptoms: This group arguably has the scariest noonas in K-Pop: Their last concept photos showed them flashing neon guns, and they’re popping hard-core machine guns in their latest video.
But, it seems like they realized they were being viewed as being extremely fierce and perhaps scary. Leader, CL admitted on the last episode of 2NE1 TV season one that the group was concerned about their image being too edgy and powerful for their male fans. And it seems like they really did scare off the boys with their fierce image. One male 2NE1 fan, William, on Yahoo Answers explained:

“Lemme put it this way… basing my opinion purely on image, not the quality of music… 2ne1 are the kinda girls that’ll kiss you goodnight, then jack ur wallet.”
And true to that comment, 2NE1 currently maintains a majority female fan-base. They’ve got the scary noona syndrome to the bone, and they seem to be having fun with it.
But they couldn’t keep their melancholic state for long. Their latest hit, I am the Best, has one of the fiercest videos in K-Pop girl group history to date!

Girls Generation:

As one of Korea’s biggest girl groups, Girl’s Generation (or SNSD) has been on top of the music scene since they debuted in 2007. Despite that, they seemed to pick up on the scary noona syndrome in 2009, but for them, the syndrome seems to be working in reverse order.
Girls Generation released their biggest track yet in 2009. Gee took the charts by storm, and was named “track of the decade” by Melon. But Gee wasn’t a fierce, scary track: It was a cute, catchy song.

After that came Tell Me Your Wish (Genie), Chocolate Love, and then Oh, which more or less relayed a slightly sexier, less cuter side to the group.
Guess SM Entertainment and Girls Generation picked up on the SNS trend, because soon the girls dropped their cutesy, coy image for an all-out, edgy-fierce image — they joined the scary noonas! Their track, Run Devil Run (essentially a warning to a sleazy love interest) became the most independently sought-out track the group had released.

Following that was their track, Hoot through which they threatened a cheating boyfriend. Girls Generation still continues to display symptoms of the scary noona syndrome, even in Japan with their title track, Mr. Taxi.
SNSD’s Scary Noona Symptoms: Earlier, Girls Generation released tracks that were on the cuter, girlier side, but their fiercest track yet, Run Devil Run, was the beginning of indications of the scary noona symptoms for the group.
However, the effects of the symptom do not seem to be doing the group much damage. Only time will tell though, how far (and how seriously) they’ll take this edgier image.